The goal of the “20 ways to 20%” campaign is to bring together the governmental, media, scientific, and industrial communities and combine them with the power of the common people to influence the public and elicit their participation in conserving energy resources, so that China can reduce energy use by 20 percent, as outlined in its eleventh fifth-year plan.

The 20 ways to 20% family is made up of all those that have thus far supported and helped the 20 ways to 20%.